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Search Engine Copywriting

I don't have to tell you that the Internet is a huge place with billions of individual pages of information. Search engines provide a way for your potential customers to find you in cyberspace. If you aren't receiving your share of search engine traffic...who is?

Let me be the first to tell you that search engine copywriting isn't rocket science. Those so-called search engine optimization experts who are so tight-lipped about how search engines work are scared that you'll find how easy it is! Don't get me wrong, search engine optimization services are valuable for companies short on time or those with huge operating budgets, but if you can learn how to optimize your own website you will benefit and profit much more.

There is absolutely no reason why you can't learn search engine copywriting and optimization...to dramatically increase your website's targeted traffic.

Here's a few starter search engine copywriting tips:

> Are you targeting the right keywords? You need to choose keyword phrases that will bring TARGETED traffic to your website. You need people who WANT to buy your product or service.

I do use the free tools at Google & Overture to some good old-fashioned keyword brainstorming. But when I'm ready to get serious about targeting the right keywords, I head on over to WordTracker. It allows you to determine how often a keyword phrase is entered into a search engine and helps you analyze your competition.

> Use your keywords at every step of the site building process. Once you've targeted the right keywords, you need to make sure they are found in your:

file names
title tags
description tags
keyword tags - their importance is minimal though
headline tags
website content
ALT tags, where appropriate
incoming link text

> Invest in your education. Pick up a copy of Search Engine Optimization Strategies. This is the best search engine optimization guide available. This is THE guide that gave me the foundations I needed to receive well over 70,000 search engine visitors each and every month.

Go to the Search Engine Optimization Strategies website.

 

Need more traffic to your website? I highly recommend the Traffic Secrets home study course from John Reese.

 

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