|
ff
Navigate this Website
▪
Learn Copywriting
▪ Marketing
Blog
Learn Copywriting Topics
▪
Effective Press Release Writing
▪
Website Content Writing
▪
Search Engine Copywriting
▪
Website Copywriting
Web Writing Resources
▪
Copywriting Articles
▪
Create Your Own Info Products
Free Stuff
▪
Free Newsletter Content
▪ Free Net Writing Course
Information
▪
About Me
▪
Copywriting FAQ
▪
Policies
▪
Site Map
s & Testimonials
|
Effective Press Release
Writing
Establishing a relationship with the
media is another way to generate plenty of quality visitors to your
website. Having a story appear in your local paper, trade journal or
even on television, is like an endorsement of you and your business.
If you haven't sent out a press release
yet, now's the time get started building that important relationship with the media.
Effective press release writing is a great place to start.
A press release is a new story that
requires a different style from your regular business writing. If you
sound like an ad, the editor will just toss your press release aside. At
the same time, you need to grab his attention. If your story is not
immediately of interest, the editor will just keep sifting through the
hundreds of releases that have been submitted. Don't let your press
release get lost in the shuffle.
I am no longer writing press releases for
my clients, but prefer to help clients learn effective press release
writing...but I do have a comprehensive home study course that will
teach you step-by-step how to start and maintain your profitable press
release campaign.
Here's just a sample of what you're
learn in the Press Release Profits course:
How to create a great hook that meets
your marketing objective. Reporters receive mountains of releases
every day. Keep yours from going into the trash before it's even read.
The technical details of writing and
distributing press releases. Do it just right, because even if you
have a great story, your release just may go unnoticed.
Easy-to-follow tips on making the words
flow easily, even if you hate writing. We'll go over headline
brainstorming and how to formulate each section of your release.
Resources to start building your media
list. Yeah, you're going to have to do some work, but I'll teach you
how to build the most targeted media list possible.
Using your website to leverage more
media exposure. Your website is going to be your media center. If
you don't have a website yet, I'll show you how to get one quickly and
with minimal expense. Then learn how to set up your site for maximum
media friendliness and how to make the most out of the traffic you get
from press releases.
Creative ways to get publicity.
There's no need to always be formal and send in a press releases. I'll
give you more ideas on how to get media exposure.
How to handle yourself and get the most
out of your interviews. We all get nervous, but just keep these few
things in mind and you'll be fine.
Customizable press release templates
that make it easy for you to get started. Yes, you'll have to write
a bit and put your thoughts together, but just fill in the blanks to
whip out your press release.
Sample press releases for your "swipe
file". Use these as models to create your own great press release
stories.
But that's definitely not all. Check out
Alice Seba's
Press
Release Profits for full details or sign up for her
free press
release writing course.
|
|
