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Marketing Your Website with Press Releases
What is
a Press Release?
What is the Appropriate Format for Your Press
Release? 1. Release Instructions "For Immediate
Release"; Use one of the latter two if your press release is of a time sensitive nature. For example, if you are holding a public speaking event, you will want to use the "For Release Before [date]" and make sure you input the final date for registrations. If you are using the "For Release Before [date]" ensure you are sensitive to media deadlines. Send your release out well in advance. 2. Headline Write an attention-grabbing headline. Make it benefits-oriented (why would it be of interest to people?) and descriptive. Avoid hype and promotional language ~ remember, this is a news story. 3. Contact Information Include as much information as possible here. Make it easy for the media to contact you. Include your phone number, address, company name, fax number, email and URL. Include the hours you are available at the listed phone number and add an after hours phone number, if applicable. 4. Summary Before you get into the body of the release, write a sentence or two to summarize your press release. Make it interesting, you want the recipient to keep reading. 5. Content This is the meat of your press release. Again, write a benefits-oriented story. Think of the target audience as you are writing. Your target audience is partly the editor or reporter who will be reading the release. Ultimately, however, your target audience is that editor or reporter's readers or audience. You need to write a story that will be of interest to them. The first paragraph should answer all the important questions - Who, What, Where, When, Why & How? Add some quotations to add credibility and to break up the story. Quotations can be from you about the topic. Testimonials or commentary from your customers are very effective as well.6. 6. Signify the End of Your Release The end of your press release is shown by a few simple characters. Place ### at the end of your release. Other General Formatting Tips - Always remember that your press release is not an ad. It is a newsworthy story. - Address your release directly to the appropriate reporter or editor. The media receives many press releases each day. A release addressed to a specific person is more likely to get attention than a general submission. - Keep your release to about 1 page (or 2 pages maximum). - Number your pages 1 of 2, 2 of 2, etc. - Use active verbs. - Do not use excessive adjectives ~ they sound like hype. - Tweak your release when sending to different medial outlets. If you are sending to the local paper your content may be slightly different than if you are sending it to a trade magazine. - If you are sending your release by mail, use 8 1/2" x 11" paper. - If you are sending your release by email, never send an attachment. Copy and paste your release into the body of the email.
Where to Send your Press Release Try newspapers, trade journals, topic specific magazines, websites, radio shows, television show ~ whomever would be interested in your topic. Again, always remember to get specific contact information for your press release. A release address to a particular person will get a lot more attention than a general release sent to the media outlet. ____________________
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IMPORTANT NOTE: The WAHMCopywriter.com is pleased to offer free content for you newsletter or ezine. All we ask is that you include the byline in its entirety. You are also welcome to substitute any affiliate links with your own. Copyright WAHMcopywriter.com 2002-2007
In Association with Internet Based Moms
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