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Promoting Your
Online Business Offline with Filler Exchanges
A Filler/Flyer Exchange is a great way
to mail out information about your business, without the extra cost of
paying for postage for each individual mail-out. The idea is that you
send your flyers, coupons, samples, etc. to another work at home mom in
bulk and she will make a little "pack" of work at home mom offers to
include in all her orders, to give away at events and so forth. In
return, you will do the same.
A Few Tips for Effective Exchanges
What Kinds of Fillers to Exchange - Don't just limit yourself to
business cards or flyers. That's not likely to elicit a response and you
will have wasted your time, money and postage. Everyone gives out
business cards. This serves purely to promote yourself - they give
nothing back to the receiver of the business card. Make sure to offer
something of value in the flyers you exchange. Try coupons (and make
them good ones!), samples, little gifts like personalized pencils, pens,
etc. This will give people the motivation to visit your web site. Oh
yeah, and don't forget to include your URL on ALL your fillers!
Making Professional-Looking Fillers - Don't spend too much money,
but make sure your fillers are professional. If you are making your own
coupons or brochures, make sure they are folded neatly, they are cut
evenly and that you have plenty of ink in your printer. Unless you have
a color laser printer, it is best to stick with black ink and if you put
it on color paper, you will have a sharp and professional look.
Testing Your Fillers - It is always good practice to have a place
on your online order form to ask your customer where they heard about
your business. Give them the option to choose "printed promotional
material" or something that will indicate to you that it was from a
filler exchange. However, don't give your customers the option of
choosing "filler exchange" ~ they won't know what you're talking about.
Include coupons in your fillers that you don't give out anywhere else or
number them so you can keep track of how many are redeemed.
Taking Other People's Fillers - Be honest about the number of
fillers you can accept. Don't tell your filler exchange partners you'll
take 50 if you only do a couple of orders each month. These cost money
and you don't want to have those fillers sitting in the corner of your
office, collecting dust.
Be specific. If you want to accept any filler, from any business ~ then
that's your prerogative. If you want to be selective and ask only for
people who give you fillers with substance (coupons, gifts, samples),
then that is acceptable. If you only want to accept fillers from
businesses that sell children's products or if you don't fillers from
competing businesses, then say so. The packs you give out reflect on you
as well. You need to feel good about what your passing out.
____________________
Alice Seba
thrives on helping others build profitable online businesses. Claim your
Internet Marketing prescriptions to success at
http://www.aliceseba.com
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