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Search Engine Optimization Doesn’t Have to Be
Complicated
Do you feel search engines
are beyond your comprehension?
Do your eyes glaze over
when you hear about algorithms and Google dances?
Good news! You don’t need to know these things to receive a steady
stream of search engine traffic. If you have a quality, well-written
site with descriptive information, you can’t help but do well on the
search engines.
To help you along, here’s a checklist to make sure that your site is
ready for the search engines:
1. Did you name your file appropriately to fit the page’s content? For
example, if your particular page is about a baby teething remedy, make a
descriptive name for your file. For example: parent-site.com/baby-teething-remedy.html
(separate your words with a hyphen).
Please note: The effects of doing this may be very small when it comes
to search engine placement, but it is certainly worth including on your
checklist.
2. Do you have descriptive title tags on all your pages? Title your page
that has information about teething remedies “Baby Teething Remedy”.
Don’t call it “Parent-Site.com” because that’s the name of your website.
That’s not descriptive.
Your title tags go in the head of your html document and look like this:
<title>Baby Teething Remedy</title>
3. Do you have descriptive description tags on all your pages? Make sure
your title tag really describes what your page is all about.
Your title tags go in the head of your html document and look like this:
<meta name="description" content="Need a baby teething remedy? Try this
natural teething remedy to help your baby.">
4. Have you included all those descriptive words in your keyword meta
tags? Keyword meta tags have declined in their importance for search
engines, but it only takes a moment to add a few in. Make sure that the
meta keywords you use appear in the content of your page too.
Your keywords go in the head of your html document and look like this:
<meta name="keywords" content="baby teething remedy">
Please note: You may target more than just one “keyword” phrase (in this
case, “baby teething remedy”) in each page, but for the sake of
simplicity, these examples will only cover one phrase.
5. Have you written informative content based on your title and
description? Again, if your page is about baby teething remedies, you
will use the words baby + teething + remedy throughout your content,
right? Good writing demands that you say what you are talking about, so
I hope you have this covered!
6. Do you use informative headlines throughout your document? These
headlines will help your visitors scan the document for useful
information and may help search engines determine how relevant your
content is.
Your headlines go in the body of your HTML document and look like this:
<H2>Baby Teething Remedy</H2> (with the number in the tags corresponding
with size of the font)
7. Have you included ALT tags on your graphics? ALT tags are the
descriptive text attached to graphics. It’s the text that appears when
Internet Explorer users put their mouse over the graphic. It’s also the
text that appears if you graphic hasn’t been uploaded to the server or a
visitor has graphics turned off on her browser.
For more information on how and why to use ALT tags, go to
http://www.internetbasedmoms.com/alt_tags.htm
8. Is your website easy to navigate for your visitors? Can they find
each major section of your website from every page? Do you have a Site
Map where visitors can go to learn about the various areas of your
website? If your visitors can find their way around, search engine
spiders should be able to as well.
9. Do you have quality links coming into your website? There’s no need
to go bonkers over exchanging links, but do build quality links that
include the keywords that you are targeting on that particular page.
For example: If your website is about parenting babies, make sure your
link text includes a keyword phrase like “Baby Parenting Advice”. The
keywords should be in the actual hyperlink, not in the description.
Again, building links goes back to the quality of your website. The
higher quality your content, the more likely people will want to link to
you. For more tips on building incoming links, visit
http://www.internetbasedmoms.com/articles2/link_popularity.html
But don’t sweat over this one. Building descriptive and informative
content will serve you much better than exchanging links with a thousand
websites.
10. If you need help finding the right keyword phrases in your various
pages, try an excellent keyword tool like Word Tracker ~
http://our.affiliatetracking.net/wordtracker/af.cgi?6484. This tool
will help you determine which keywords are being entered into search
engines and which potentially have the least amount of competition.
And that’s it! It really can be that simple. Being descriptive and
having great content goes a long way for securing top search engine
rankings.
____________________
Alice Seba
thrives on helping others build profitable online businesses. Claim your
Internet Marketing prescriptions to success at
http://www.aliceseba.com
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